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~person:"Jafari, Aliakbar"
~person:"Teng, Lefa"
~subject:"Acculturation"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Kulturpsychologie"
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Acculturation
Konsumentenverhalten
Consumer behaviour
8
Cultural identity
8
Kulturelle Identität
8
International marketing
4
Internationales Marketing
4
Advertising
2
Brand management
2
Culture
2
Globalisierung
2
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2
Markenführung
2
Migranten
2
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2
National culture
2
Nationalkultur
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2
Social integration
2
Soziale Integration
2
Werbung
2
Advertising effects
1
Bicultural consumers
1
Brand
1
Brand attitudes
1
China
1
Chinese (People)
1
Chinese cultural values
1
Chinese immigrants
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Chinesen
1
Competitive advertising context
1
Concept of the gift-giving process
1
Conflicts
1
Consumption
1
Consumption theory
1
Criticism
1
Culturally verbal congruency
1
Culturally visual congruency
1
Developing countries
1
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Aufsatz in Zeitschrift
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English
8
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Jafari, Aliakbar
Teng, Lefa
Cleveland, Mark
17
Laroche, Michel
13
Seo, Yuri
8
Demangeot, Catherine
7
Fam, Kim Shyan
6
Belk, Russell W.
5
Kipnis, Eva
5
Mooij, Marieke K. de
5
Papadopoulos, Nicolas G.
5
Sharma, Piyush
5
Bartikowski, Boris
4
Broeder, Peter
4
Cui, Charles Chi
4
Segev, Sigal
4
Walsh, Gianfranco
4
Aguirre-Rodriguez, Alexandra
3
Czarnecka, Barbara
3
Eckhardt, Giana M.
3
Eisend, Martin
3
Guo, Xiaoling
3
Jamal, Ahmad
3
Keh, Hean Tat
3
Khare, Arpita
3
Kvasova, Olga
3
Leonidou, Leonidas C.
3
Manrai, Ajay K.
3
Marshall, Roger
3
Pullig, Chris
3
Shoham, Aviv
3
Sobh, Rana
3
Voyer, Benjamin G.
3
Wang, Yong Jian
3
Yoo, Boonghee
3
Adams, Russell
2
Al-Issa, Nermain
2
Alcántara-Pilar, Juan Miguel
2
Askegaard, Søren
2
Bakir, Aysen
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Marketing theory
3
Journal of business research : JBR
2
Journal of advertising research
1
Psychology & marketing
1
The journal of consumer marketing
1
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ECONIS (ZBW)
8
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1
Foreign versus local consumer culture positioning when entering foreign markets : synergies of anthropomorphic ads, ethnocentrism, and culture positioning on brand evaluations
Teng, Lefa
;
Zhang, Mengmeng
;
Foti, Lianne
;
Wang, Xinran
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 336-352
Persistent link: https://www.econbiz.de/10013531992
Saved in:
2
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
3
The evolving gift-giving practices of bicultural consumers
Aung, May
;
Zhang, Xiying
;
Teng, Lefa
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10011616240
Saved in:
4
Rethinking religion in the context of ethnicity and well-being
Jafari, Aliakbar
;
Dedeoğlu, Ayla Özhan
;
Regany, Fatima
; …
- In:
Marketing theory
15
(
2015
)
2
,
pp. 287-295
Persistent link: https://www.econbiz.de/10011494657
Saved in:
5
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Saved in:
6
An analysis of material consumption culture in the Muslim world
Jafari, Aliakbar
;
Süerdem, Ahmet
- In:
Marketing theory
12
(
2012
)
1
,
pp. 61-79
Persistent link: https://www.econbiz.de/10009539205
Saved in:
7
Non-western contexts : the invisible half
Jafari, Aliakbar
;
Firat, A. Fuat
;
Süerdem, Ahmet
; …
- In:
Marketing theory
12
(
2012
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10009539219
Saved in:
8
Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi
;
Teng, Lefa
;
Poon, Patrick
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
Saved in:
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