//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Jain, Amit"
~person:"Kerr, Gayle"
~subject:"Digitalisierung"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing mix"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Digitalisierung
Werbung
Marketing management
11
Marketingmanagement
11
Advertising
8
Advertisement
5
Advertising effects
5
FMCG
5
India
5
Indien
5
Ländliche Entwicklung
5
Ländlicher Raum
5
Rural
5
Rural area
5
Rural development
5
Sales promotion
5
Verkaufsförderung
5
Werbewirkung
5
Opinion Leader
4
Delphi technique
2
Delphi-Methode
2
Marketing theory
2
Marketingtheorie
2
Australia
1
Australien
1
Betriebswirtschaftsstudium
1
Bildung
1
Collective intelligence
1
Competitive advantage
1
Delphi method
1
Delphi methodology
1
Digitization
1
Education
1
Graduate business education
1
Integrated marketing communications
1
Marketing
1
Marketing communication
1
Opinion leader
1
Public relations
1
Strategic management
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Aufsatz im Buch
1
Book section
1
Reprint
1
Language
All
English
9
Author
All
Jain, Amit
Kerr, Gayle
Bruhn, Manfred
18
Kaiser, Harry M.
16
Esch, Franz-Rudolf
9
Pepels, Werner
9
Hackley, Christopher E.
6
Pelsmacker, Patrick de
6
Percy, Larry
6
Adeola, Ogechi
5
Malik, Garima
5
Yan, Ruiliang
5
Czarnecka, Barbara
4
Dahl, Stephan
4
Gijsenberg, Maarten J.
4
Kinnucan, Henry W.
4
Kitchen, Philip J.
4
Laurie, Sally
4
Lloyd, Jenny
4
Malter, Alan J.
4
Mortimer, Kathleen
4
Taylor, Charles Raymond
4
Boenigk, Michael
3
Dekimpe, M. G.
3
Eagle, Lynne C.
3
Eisend, Martin
3
Engel, James F.
3
Forker, Olan D.
3
Hörner, Thomas
3
Jacobi, Erik S.
3
Kartajaya, Hermawan
3
Katuse, Paul
3
Kerbache, Laoucine
3
Ko, Eunju
3
Kotler, Philip
3
Lee, Janghyuk
3
Lenz, John E.
3
Pei, Zhi
3
Pilarczyk, Bogna
3
Rindfleisch, Aric
3
more ...
less ...
Published in...
All
International journal of economic issues : IJEI
4
Economics & finance notes
1
European journal of marketing : EJM
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
12
(
2019
)
1
,
pp. 87-91
Persistent link: https://www.econbiz.de/10012429851
Saved in:
2
IMC education and digital disruption
Kerr, Gayle
;
Kelly, Louise
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011698196
Saved in:
3
"Impact of T. V. Advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
9
(
2016
)
2
,
pp. 171-176
Persistent link: https://www.econbiz.de/10011645683
Saved in:
4
"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
Economics & finance notes
5
(
2016
)
1/2
,
pp. 81-86
Persistent link: https://www.econbiz.de/10011645785
Saved in:
5
"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
8
(
2015
)
2
,
pp. 79-84
Persistent link: https://www.econbiz.de/10011453705
Saved in:
6
"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
6
(
2013
)
2
,
pp. 171-176
Persistent link: https://www.econbiz.de/10010193798
Saved in:
7
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
8
Same but different : perceptions of integrated marketing communication among marketing communication partners in Australia
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10003974779
Saved in:
9
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 119-137
Persistent link: https://www.econbiz.de/10003881209
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->