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~person:"Jain, Arun K."
~person:"Neal, William D."
~subject:"Knowledge transfer"
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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The Journal of Marketing Research: its initiation, growth, and knowledge dissemination
Green, Paul E.
;
Johnson, Richard M.
;
Neal, William D.
- In:
Marketing research and modeling : progress and …
,
(pp. 245-264)
.
2004
Persistent link: https://www.econbiz.de/10003243720
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