The Journal of Marketing Research: its initiation, growth, and knowledge dissemination
Paul E. Green; Richard M. Johnson; William D. Neal
| Year of publication: |
2004
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|---|---|
| Authors: | Green, Paul E. ; Johnson, Richard M. ; Neal, William D. |
| Published in: |
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green. - Boston : Kluwer Academic Publishers, ISBN 1-4020-7596-0. - 2004, p. 245-264
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| Subject: | Marktforschung | Market research | Marketing | Wissenstransfer | Knowledge transfer | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003243720