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~person:"Jain, Dipak C."
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Jain, Dipak C.
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Investigating Household
Purchase
Timing
Decisions: A Conditional Hazard Function Approach
Jain, Dipak C.
;
Vilcassim, Naufel J.
- In:
Marketing Science
10
(
1991
)
1
,
pp. 1-23
The
purchase
timing
decision is an important component of the dynamics of a household's purchase behavior. This …
Persistent link: https://www.econbiz.de/10008788168
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