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~person:"Jain, Geetika"
~subject:"Betriebliche Wertschöpfung"
~subject:"Organisatorischer Wandel"
~type:"article"
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Hyper-personalization, co-creation, digital clienteling and transformation
Jain, Geetika
;
Paul, Justin
;
Śrīvāstava, Arcanā
- In:
Journal of business research : JBR
124
(
2021
),
pp. 12-23
Persistent link: https://www.econbiz.de/10012493870
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