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~person:"Jakubanecs, Alexander"
~subject:"Brand management"
~subject:"Erfolgsfaktor"
~type_genre:"Case study"
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Diversity in European marketing : text and cases
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The consumer as a co-producer and prosumer : convenience food marketing
Troye, Sigurd V.
;
Supphellen, Magne
;
Jakubanecs, Alexander
- In:
Diversity in European marketing : text and cases
,
(pp. 179-192)
.
2012
Persistent link: https://www.econbiz.de/10009531587
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