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~person:"Jansen, Bernard J."
~person:"Simonov, Andrey"
~subject:"Social Web"
~subject:"Werbewirkung"
~type:"article"
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13
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Jansen, Bernard J.
Simonov, Andrey
Jerath, Kinshuk
5
Li, Xiaoling
4
Sayedi, Amin
4
Wilbur, Kenneth C.
4
Zhu, Yi
4
Fang, Eric
3
Ghose, Anindya
3
Li, Beibei
3
Mahdian, Mohammad
3
Shin, Woochoel
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Skiera, Bernd
3
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3
Yang, Zhi
3
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2
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2
Aurum, Aybüke
2
Chiou, Lesley
2
Desai, Preyas S.
2
Du, Rex Yuxing
2
Gong, Jing
2
Huang, Lihua
2
Ipeirotis, Panagiotis G.
2
Jang, Sungha
2
Jones, Susan K.
2
Joo, Mingyu
2
Kalyanam, Kirthi
2
Kannan, P. K.
2
Kim, Alex Jiyoung
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2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Electronic commerce research and applications
1
International journal of electronic commerce : IJEC
1
Journal of electronic commerce research : JECR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Quantitative marketing and economics : QME
1
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ECONIS (ZBW)
7
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1
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
2
Firms' reactions to public information on business practices : the case of search advertising
Rao, Justin M.
;
Simonov, Andrey
- In:
Quantitative marketing and economics : QME
17
(
2019
)
2
,
pp. 105-134
Persistent link: https://www.econbiz.de/10012098699
Saved in:
3
Competition and crowd-out for brand keywords in sponsored search
Simonov, Andrey
;
Nosko, Chris
;
Rao, Justin M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10011864713
Saved in:
4
Conversion potential : a metric for evaluating search engine advertising performance
Jansen, Bernard J.
;
Clarke, Theresa B.
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10011760760
Saved in:
5
Budget planning for coupled campaigns in sponsored search auctions
Yang, Yanwu
;
Qin, Rui
;
Jansen, Bernard J.
;
Zhang, Jie
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 39-65
Persistent link: https://www.econbiz.de/10010360063
Saved in:
6
Performance analysis of keyword advertising campaign using gender-brand effect of search queries
Mukherjee, Partha
;
Jansen, Bernard J.
- In:
Electronic commerce research and applications
13
(
2014
)
2
,
pp. 139-149
Persistent link: https://www.econbiz.de/10011348327
Saved in:
7
Bidding of the buying funnel for sponsored search and keyword advertising
Jansen, Bernard J.
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009295582
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