Bidding of the buying funnel for sponsored search and keyword advertising
Bernard J. Jansen
| Year of publication: |
2011
|
|---|---|
| Authors: | Jansen, Bernard J. |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 12.2011, 1, p. 1-18
|
| Subject: | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Informationsverhalten | Information behaviour | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009295582