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~person:"Japutra, Arnold"
~subject:"Personality psychology"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Personality psychology
Brand management
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21
Brand image
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Consumer behaviour
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Brand
13
Markenartikel
13
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Brand attachment
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Brand loyalty
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Destination management
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Destinationsmanagement
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Persönlichkeitspsychologie
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Tourism marketing
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Tourismusmarketing
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Brand anxiety
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Brand personality
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Designation of origin
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brand equity
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ideal self-congruence
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Japutra, Arnold
Guzman, Francisco
4
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Bennett, Gregg
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Forehand, Mark R.
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Moharana, Tapas Ranjan
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Pradhan, Debasis
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Al Zagir, Nadia
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Journal of business research : JBR
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Journal of strategic marketing
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ECONIS (ZBW)
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Self-congruence, brand attachment and compulsive buying
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 456-463
Persistent link: https://www.econbiz.de/10012023685
Saved in:
2
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
3
Exploring brand attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
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