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~person:"Jaworski, Bernard J."
~source:"econis"
~subject:"Marketingtheorie"
~type_genre:"Article in journal"
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Jaworski, Bernard J.
Hunt, Shelby D.
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Journal of marketing management : MM
2
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ECONIS (ZBW)
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Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
2
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
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