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~person:"Jayawardena, Nirma Sadamali"
~person:"McDonald, Heath"
~person:"Pierce, Justin R."
~subject:"Bibliometrics"
~subject:"Marketingmanagement"
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Jayawardena, Nirma Sadamali
McDonald, Heath
Pierce, Justin R.
Behl, Abhishek
2
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1
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Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
2
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
3
Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
Saved in:
4
A longitudinal meta-analysis of corruption in international business and trade : bridging the isolated themes
Kouznetsov, Alex
;
Kim, Sarah
;
Pierce, Justin R.
- In:
The International trade journal
32
(
2018
)
1/5
,
pp. 414-438
Persistent link: https://www.econbiz.de/10011977066
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