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~person:"Jayawardhena, Chanaka"
~subject:"Consumer behaviour"
~subject:"Personality psychology"
~subject:"Religious beliefs"
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Consumer behaviour
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Literature review
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Jayawardhena, Chanaka
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Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
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Consumer-brand identification : a social identity based review and research directions
Elbedweihy, Alaa M.
;
Jayawardhena, Chanaka
- In:
The marketing review
14
(
2014
)
2
,
pp. 205-228
Persistent link: https://www.econbiz.de/10010417119
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