Consumer-brand identification : a social identity based review and research directions
Alaa M. Elbedweihy; Chanaka Jayawardhena
| Year of publication: |
2014
|
|---|---|
| Authors: | Elbedweihy, Alaa M. ; Jayawardhena, Chanaka |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 14.2014, 2, p. 205-228
|
| Subject: | Social identity theory | Consumer-brand identification | Literature review | Self-definitional needs | In-role behaviour | Extra-role behaviour | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Sozialpsychologie | Social psychology | Bibliometrie | Bibliometrics | Verhalten | Behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010417119