Lee, Seonjeong Ally; Jeong, Miyoung; Jeon, Myunghee Mindy - In: Journal of Hospitality and Tourism Technology 7 (2016) 4, pp. 390-404
Purpose The purpose of this study is to propose four experiential components of e-servicescape that influence customers’ pleasure emotions, satisfaction with bed and breakfast (b&b) websites and behavioral intentions in the context of the b&b industry. Design/methodology/approach This study is...