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~person:"Jeong, Yongick"
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Advertising effects
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Sportveranstaltung
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USA
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Jeong, Yongick
Bellman, Steven
18
Wilbur, Kenneth C.
15
Varan, Duane
14
Nilssen, Tore
13
Pelsmacker, Patrick de
13
Kind, Hans Jarle
12
Sørgard, Lars
12
Grossman, Michael
10
Bakir, Aysen
7
Cauberghe, Verolien
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Dens, Nathalie
7
Schmidtke, Richard
7
Sonnac, Nathalie
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Cantoni, Davide
6
Chesnes, Matthew
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Jin, Ginger Zhe
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Reijmersdal, Eva A. van
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Verhellen, Yann
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Wada, Roy
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Bursztyn, Leonardo
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Gabszewicz, Jean Jaskold
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Kent, Robert J.
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Kyhl, Søren
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Laussel, Didier
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Lin, Panlang
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Neijens, Peter C.
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Romaniuk, Jenni
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Schweidel, David A.
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Tekin, Erdal
5
Anderson, Simon P.
4
Beal, Virginia
4
Boerman, Sophie C.
4
Coffey, Amy Jo
4
Crawford, Gregory S.
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Deer, Lachlan
4
Guitart, Ivan A.
4
Harris, Jennifer L.
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Hartnett, Nicole
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Journal of marketing communications
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of promotion management : JPM
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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1
The impact of the length of preceding and succeeding ads on television advertising effectiveness
Jeong, Yongick
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 385-399
Persistent link: https://www.econbiz.de/10011743987
Saved in:
2
Detecting pod position effects in the context of multi-segment sport programs : implications from four Super Bowl broadcasts
Jeong, Yongick
;
Tran, Hai
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10010355399
Saved in:
3
How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast
Jeong, Yongick
;
Tran, Hai L.
;
Zhao, Xinshu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10009548160
Saved in:
4
Bridging the gab between time and space : examining the impact of commercial length and frequency on advertising effectiveness
Jeong, Yongick
;
Sanders, Meghan
;
Zhao, Xinshu
- In:
Journal of marketing communications
17
(
2011
)
4
,
pp. 263-279
Persistent link: https://www.econbiz.de/10009373360
Saved in:
5
The impact of commercial break position on advertising effectiveness in different mood conditions
Jeong, Yongick
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 291-314
Persistent link: https://www.econbiz.de/10009316331
Saved in:
6
Competing for consumer memory in television advertising : an empirical examination af the impacts of non-editorial clutter on brand memory in mega-event broadcasts
Jeong, Yongick
;
Kim, Yeuseung
;
Zhao, Xinshu
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 617-640
Persistent link: https://www.econbiz.de/10009349596
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