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~person:"Jiang, Yanxin"
~subject:"Beziehungsmarketing"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"brand equity"
~subject:"brand loyalty"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Beziehungsmarketing
Firm performance
Firmenimage
brand equity
brand loyalty
B-to-B-Marketing
2
Brand equity
2
Brand image
2
Brand management
2
Business-to-business marketing
2
Markenführung
2
Markenimage
2
Relationship marketing
2
B2B services
1
Betriebliche Wertschöpfung
1
Brand orientation
1
Business network
1
Capability approach
1
Capability-Ansatz
1
China
1
Chinese firms
1
Customer integration
1
Customer value
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
Empirical study
1
Innovation
1
Innovation capability
1
Innovation management
1
Innovationsmanagement
1
Kundenintegration
1
Kundenwert
1
Lieferantenmanagement
1
Marketing capability
1
Marketing management
1
Marketingmanagement
1
Networking capability
1
Resource-based view
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Ressourcenorientierter Ansatz
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Supplier relationship management
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Unternehmensnetzwerk
1
Value co-creation
1
Value creation
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Aufsatz in Zeitschrift
Reprint
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Jiang, Yanxin
Gil Saura, Irene
5
Khan, Bilal Mustafa
4
Rahman, Mahabubur
4
Anabila, Peter
3
Anselmsson, Johan
3
Berenguer Contrí, Gloria
3
Chahal, Hardeep
3
Gray, David
3
Guzman, Francisco
3
Iglesias, Oriol
3
Johnson, Lester W.
3
Kaufmann, Hans Rüdiger
3
Liu, Chih-Hsing
3
Lévy Mangin, Jean-Pierre
3
Markovic, Stefan
3
Mirzaei, Abas
3
Paul, Justin
3
Schivinski, Bruno
3
Tran Trung Vinh
3
Šerić, Maja
3
Ahmad, Amna
2
Augusto, Mário Gomes
2
Bang Nguyen Viet
2
Bang, Nguyen
2
Baumann, Chris
2
Beig, Faseeh Amin
2
Bhat, Savita
2
Botha, Elsamari
2
Bourgault, Normand
2
Brandão, Amélia Maria Pinto da Cunha
2
Butt, Muhammad Mohsin
2
Calvo Porral, Cristina
2
Chakraborty, Uttam
2
Dutta, Kamani
2
Ekinci, Yuksel
2
Faroque, Anisur Rahman
2
Hsiao, Chih-Yi
2
Husain, Rehan
2
Japutra, Arnold
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Industrial marketing management : the international journal for industrial and high-tech firms
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
2
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How brand orientation impacts B2B service brand equity? : an empirical study among Chinese firms
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Zhu, Miao
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011539342
Saved in:
2
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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