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~person:"Jiang, Yuwei"
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Jiang, Yuwei
Eppler, Martin J.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Psychology & marketing
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ECONIS (ZBW)
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I want to remember : preference for visual intensity in sentimental purchases
Huang, Jiexian
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1361-1371
Persistent link: https://www.econbiz.de/10014291923
Saved in:
2
Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
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