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~person:"Jiménez, Fernando R."
~subject:"Customer retention"
~subject:"Internet marketing"
~subject:"United States"
~subject:"Werbewirkung"
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Journal of marketing theory and practice
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Journal of marketing theory and practice : JMTP
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The effect of imagery and product involvement in copy testing scores of animatics and finished ads : a schemata approach
Jiménez, Fernando R.
;
Gammoh, Bashar S.
;
Wergin, Rand
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 460-471
Persistent link: https://www.econbiz.de/10012483481
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2
Social and equity inferences in customers' evaluation of services
Voss, Kevin E.
;
Jiménez, Fernando R.
- In:
Journal of marketing theory and practice
18
(
2010
)
3
,
pp. 219-232
Persistent link: https://www.econbiz.de/10003997666
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