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~person:"Jin, Byoungho"
~person:"Swoboda, Bernhard"
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Fashion branding and communication : core strategies of European luxury brands
1
Faszination Handel : 50 Jahre Saarbrücker Handelsforschung
1
Marketing und Innovation in disruptiven Zeiten
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ECONIS (ZBW)
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Kundenwirkung von "Holographic Shopping", "Augmented Reality" und "Embodied Robots" im Handel
Swoboda, Bernhard
;
Fränzel, Nils
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 249-278)
.
2023
Persistent link: https://www.econbiz.de/10013555066
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2
Brands as core assets : trends and challenges of branding in
fashion
business
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 1-39)
.
2017
Persistent link: https://www.econbiz.de/10014547468
Saved in:
3
Kooperationsstrategien in veränderten Wettbewerbsarenen - Dynamik klassischer Formen und neuere Optionen für mittelständische
Fashion
-Händler
Swoboda, Bernhard
;
Hälsig, Frank
;
Meierer, Markus
- In:
Faszination Handel : 50 Jahre Saarbrücker Handelsforschung
,
(pp. 189-210)
.
2007
Persistent link: https://www.econbiz.de/10003525943
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