Kundenwirkung von "Holographic Shopping", "Augmented Reality" und "Embodied Robots" im Handel
Bernhard Swoboda und Nils Fränzel
| Year of publication: |
2023
|
|---|---|
| Authors: | Swoboda, Bernhard ; Fränzel, Nils |
| Published in: |
Marketing und Innovation in disruptiven Zeiten. - Wiesbaden : Springer Fachmedien Wiesbaden, ISBN 978-3-658-38572-9. - 2023, p. 249-278
|
| Subject: | Einzelhandel | Retail trade | Erweiterte Realität | Augmented reality | Roboter | Robot | Innovationsakzeptanz | Innovation adoption | Kundenzufriedenheit | Customer satisfaction | Befragung | Interview | Textilhandel | Textile distribution | Deutschland | Germany |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Other identifiers: | 10.1007/978-3-658-38572-9_10 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013555066