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~person:"Jin, Byoungho"
~subject:"Brand"
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Fashion branding and communication : core strategies of European luxury brands
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Slow
fashion
branding : understanding what consumers value most
Jung, Sojin
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
Saved in:
2
Brands as core assets : trends and challenges of branding in
fashion
business
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 1-39)
.
2017
Persistent link: https://www.econbiz.de/10014547468
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