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~person:"Jin, Ginger Zhe"
~person:"Reijmersdal, Eva A. van"
~subject:"Pharmaceuticals"
~subject:"Television advertising"
~subject:"memory"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Television advertising"
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Pharmaceuticals
Television advertising
memory
Fernsehwerbung
6
Advertising effects
5
Werbewirkung
5
Consumer behaviour
3
Corporate disclosure
3
Konsumentenverhalten
3
Product Placement
3
Product placement
3
Unternehmenspublizität
3
Auskunftspflicht
2
Disclosure regulation
2
Public relations
2
Sponsoring
2
Sponsorship
2
Öffentlichkeitsarbeit
2
Arzneimittel
1
Celebrity endorsement
1
Celebrity-Werbung
1
Credibility
1
Direct marketing
1
Direct-to-consumer advertising
1
Direktmarketing
1
Estimation
1
Glaubwürdigkeit
1
Information behaviour
1
Informationsverhalten
1
Internet
1
Internet marketing
1
Internet search
1
Netherlands
1
Niederlande
1
Online search
1
Online-Marketing
1
Online-Recherche
1
Prescription drugs
1
Product information
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Produktinformation
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Psychology of advertising
1
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Aufsatz in Zeitschrift
Article in journal
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English
6
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Jin, Ginger Zhe
Reijmersdal, Eva A. van
Bellman, Steven
18
Varan, Duane
14
Pelsmacker, Patrick de
9
Wilbur, Kenneth C.
8
Bakir, Aysen
7
Cauberghe, Verolien
6
Jeong, Yongick
6
Kent, Robert J.
5
Romaniuk, Jenni
5
Schweidel, David A.
5
Beal, Virginia
4
Coffey, Amy Jo
4
Dens, Nathalie
4
Guitart, Ivan A.
4
Hartnett, Nicole
4
Hudders, Liselot
4
Kennedy, Rachel
4
Kind, Hans Jarle
4
Neijens, Peter C.
4
Pan, Steve
4
Schweda, Anika
4
Wooley, Brooke
4
Betts, Kevin R.
3
Bijmolt, Tammo H. A.
3
Boerman, Sophie C.
3
Cheong, Yunjae
3
Fossen, Beth L.
3
Joo, Mingyu
3
Kim, Kihan
3
Lee, Wei-Na
3
Lipsman, Andrew
3
Nilssen, Tore
3
Phau, Ian
3
Rask, Amy
3
Reinares, Pedro
3
Robinson, Jennifer A.
3
Sharp, Byron
3
Shi, Yang
3
Soni, Pavleen
3
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International journal of advertising : the quarterly review of marketing communications
2
Information economics and policy : IEP
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of promotion management : JPM
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
6
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1
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
- In:
Information economics and policy : IEP
46
(
2019
),
pp. 1-22
Persistent link: https://www.econbiz.de/10012301759
Saved in:
2
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
3
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
4
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Saved in:
5
Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim
;
Reijmersdal, Eva A. van
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
Saved in:
6
Today's practice of brand placement and the industry behind it
Smit, Edith
;
Reijmersdal, Eva A. van
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 761-782
Persistent link: https://www.econbiz.de/10003916056
Saved in:
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