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~person:"Johansson, Johny K."
~person:"McCulloch, Wendell H."
~person:"McNett, Jeanne M."
~subject:"Management"
~subject:"USA"
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Johansson, Johny K.
McCulloch, Wendell H.
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Czinkota, Michael R.
13
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12
Ball, Donald A.
7
Cavusgil, S. Tamer
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1
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
McNett, Jeanne M.
-
2013
-
13th ed
Persistent link: https://www.econbiz.de/10009683953
Saved in:
2
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Saved in:
3
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
Minor, Michael
; …
-
2010
-
12th ed.
Persistent link: https://www.econbiz.de/10003782043
Saved in:
4
Cognitive and affective reactions of US consumers to global brands
Dimofte, Claudiu V.
;
Johansson, Johny K.
;
Ronkainen, …
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 113-135
Persistent link: https://www.econbiz.de/10003813593
Saved in:
5
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Geringer, John …
-
2008
-
11. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003399111
Saved in:
6
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Frantz, Paul L.
; …
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002404890
Saved in:
7
Global marketing : foreign entry, local marketing, & global management
Johansson, Johny K.
-
2006
-
Fourth ed., internat. ed.
Persistent link: https://www.econbiz.de/10002564699
Saved in:
8
Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K.
- In:
Handbook of marketing
,
(pp. 457-483)
.
2006
Persistent link: https://www.econbiz.de/10003335271
Saved in:
9
Global marketing : foreign entry, local marketing & global management
Johansson, Johny K.
-
2003
-
3. ed
Persistent link: https://www.econbiz.de/10001664024
Saved in:
10
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Frantz, Paul L.
; …
-
2002
-
8. ed
Persistent link: https://www.econbiz.de/10013468882
Saved in:
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