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~person:"Johansson, Johny K."
~subject:"Internationaler Markteintritt"
~type_genre:"Aufsatz im Buch"
~type_genre:"No longer published / No longer aquired"
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Internationaler Markteintritt
International marketing
3
Internationales Marketing
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Brand
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Markenartikel
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2000-2009
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Außenwirtschaftstheorie
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Brand management
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Product differentiation
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Product life cycle
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Johansson, Johny K.
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Handbook of research in international marketing
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The promises of global brands : market shares in major countries 2000-2009
Johansson, Johny K.
- In:
Handbook of research in international marketing
,
(pp. 20-47)
.
2011
Persistent link: https://www.econbiz.de/10009385001
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