The promises of global brands : market shares in major countries 2000-2009
Year of publication: |
2011
|
---|---|
Authors: | Johansson, Johny K. |
Published in: |
Handbook of research in international marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84980-302-1. - 2011, p. 20-47
|
Subject: | Internationales Marketing | International marketing | Markenartikel | Brand | Internationaler Markteintritt | International market entry | Welt | World | 2000-2009 |
-
International expansion of brands by realization of co-branding strategy
Grębosz, Magdalena, (2013)
-
Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu, (2021)
-
Diaspora networks in international marketing : how do ethnic products diffuse to foreign markets?
Elo, Maria, (2020)
- More ...
-
Global market strategies of US and Japanese businesses
Yip, George S., (1993)
-
Johansson, Johny K., (1989)
-
Yip, George S., (1996)
- More ...