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~person:"John, Doris Rajakumari"
~subject:"Brand management"
~type_genre:"Collection of articles of several authors"
~type_genre:"Fallstudie"
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John, Doris Rajakumari
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The IUP journal of brand management : IJBRM
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Brand Starbucks : regaining its lost soul
John, Doris Rajakumari
;
Suresh, K.
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
1
,
pp. 50-62
Persistent link: https://www.econbiz.de/10009569488
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