Brand Starbucks : regaining its lost soul
Doris Rajakumari John and K. Suresh
| Year of publication: |
2012
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|---|---|
| Authors: | John, Doris Rajakumari ; Suresh, K. |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 9.2012, 1, p. 50-62
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| Subject: | Markenführung | Brand management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009569488