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~person:"Johnson, Catherine M."
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"United States"
~subject:"Werbewirkung"
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Johnson, Catherine M.
Beatty, Sharon E.
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Journal of marketing theory and practice
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Journal of marketing theory and practice : JMTP
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Why own when you can access? : motivations for engaging in collaborative consumption
Stevens, Jennifer L.
;
Johnson, Catherine M.
;
Gleim, Mark R.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013483434
Saved in:
2
From Gucci to green bags : conspicuous consumption as a signal for pro-social behavior
Johnson, Catherine M.
;
Tariq, Ayesha
;
Baker, Thomas L.
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10011951433
Saved in:
3
Unwanted pursuit behavior : understanding salespeople's desire to pursue and desire to avoid customers
Alhouti, Sarah
;
Butler, Timothy D.
;
Johnson, Catherine M.
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 385-400
Persistent link: https://www.econbiz.de/10010510252
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