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~person:"Johnson, Lester W."
~person:"Sarkar, Juhi Gahlot"
~subject:"Brand image"
~subject:"Markenimage"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Markenimage
Service quality
Consumer behaviour
50
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50
Brand management
28
Markenführung
28
Brand
21
Markenartikel
21
Beziehungsmarketing
20
Relationship marketing
20
Customer satisfaction
10
Kundenzufriedenheit
10
Emotion
8
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Customer integration
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Vertrauen
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Wahrnehmung
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Johnson, Lester W.
Sarkar, Juhi Gahlot
Han, Heesup
48
Diamantopoulos, Adamantios
27
Loureiro, Sandra Maria Correia
27
Mattila, Anna S.
25
Phau, Ian
25
Sreejesh, S.
22
Bang, Nguyen
21
Jang, Soocheong
21
Prentice, Catherine
21
Japutra, Arnold
20
Hollebeek, Linda D.
19
Sarkar, Abhigyan
19
Guzman, Francisco
18
Melewar, T. C.
18
Hyun, Sunghyup Sean
17
Park, Jungkun
17
Paul, Justin
17
Wong, IpKin Anthony
16
Balaji, M. S.
15
Bilgihan, Anil
15
Ekinci, Yuksel
15
Line, Nathaniel D.
15
Ahn, Jiseon
14
Hanks, Lydia
14
Lee, Seonjeong
14
Liu, Chih-Hsing
14
McColl-Kennedy, Janet R.
14
Fetscherin, Marc
13
Gierl, Heribert
13
Gursoy, Dogan
13
Veloutsou, Cleopatra
13
Vrontis, Demetris
13
Das, Gopal
12
Dwivedi, Yogesh Kumar
12
Gong, Taeshik
12
Hwang, Jinsoo
12
Khan, Imran
12
Klaus, Philipp
12
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The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
3
Journal of strategic marketing
2
Marketing intelligence & planning
2
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
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Services marketing quarterly
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Society and business review
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The journal of product & brand management
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The journal of services marketing
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ECONIS (ZBW)
29
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1
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
2
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
3
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
4
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
5
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
6
How does quality of mobile food delivery services influence customer loyalty? : Gronroos’s service quality perspective
Diep Ngoc Su
;
Duy Quy Nguyen-Phuoc
;
Tien Hanh Duong
;
My …
- In:
International journal of contemporary hospitality management
34
(
2022
)
11
,
pp. 4178-4205
Persistent link: https://www.econbiz.de/10013413352
Saved in:
7
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
8
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
9
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
10
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
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