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~person:"Johnson, Lester W."
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Advertising effects
3
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Johnson, Lester W.
McDonald, Robert L.
37
McDonald, Robert E.
20
Macdonald, Robert D.
17
Lucas, Deborah J.
14
MacDonald, Robert
9
MacDonald, Robert W
9
MacDonald, Robert W.
9
Borland, Jeff
7
Macdonald, Robert M.
7
Macdonald, Robert
6
Korajczyk, Robert A.
5
MacDonald, Robert D.
5
Dwivedi, Abhishek
4
MacDonald, Robert M.
4
Sullivan Mort, Gillian
4
Haytko, Diana
3
Kane, Alex
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Lee, Leng
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MacDonald, Robert L.
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MacDonald, Robert Munro
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Marcus, Alan J.
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Paulson, Anna Louise
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VanMeter, Rebecca A.
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Bordley, Robert F.
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Borland, Jeffery
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Burton, Rick
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Gahan, Peter G.
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Hansen, Jared M.
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Hauser, John R.
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Kappelides, Pam
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Liberali, Guilherme
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MacDonald, Erin
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MacDonald, Robert A.
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Madhavaram, Sreedhar
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Ramsay, Ian
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International journal of advertising : the quarterly review of marketing communications
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Celebrity endorsements, self-brand connection and relationship quality
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 486-503
Persistent link: https://www.econbiz.de/10011567074
Saved in:
2
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
3
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
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