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~person:"Johnston, Wesley J."
~person:"Mojir, Navid"
~subject:"Marketing theory"
~subject:"Procurement"
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Search: subject:"B-to-B-Marketing"
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Marketing theory
Procurement
B-to-B-Marketing
23
Business-to-business marketing
23
Lieferantenmanagement
11
Supplier relationship management
11
Innovation
6
Beschaffung
5
Business network
4
Unternehmensnetzwerk
4
Consumer behaviour
3
Innovation diffusion
3
Innovation management
3
Innovationsdiffusion
3
Innovationsmanagement
3
Konsumentenverhalten
3
Marketing management
3
Marketingmanagement
3
Marketingtheorie
3
USA
3
United States
3
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2
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2
Brand
2
Learning organization
2
Lernende Organisation
2
Markenartikel
2
New product development
2
Physical distribution
2
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2
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2
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2
Vertrieb
2
Advertising
1
Affect
1
Artificial intelligence
1
B2B Innovation
1
B2B Markets
1
B2B innovation
1
B2B marketing
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English
7
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Johnston, Wesley J.
Mojir, Navid
Kleinaltenkamp, Michael
11
Backhaus, Klaus
5
Jacob, Frank
5
Lindgreen, Adam
5
LaPlaca, Peter J.
4
Lilien, Gary L.
4
Nolte, Philipp Johannes
4
Ritter, Thomas
4
Claßen, Matthias
3
Di Benedetto, C. Anthony
3
Katrichis, Jerome M.
3
Matthyssens, Paul
3
Schaffrath, Kathrin
3
Schoenherr, Tobias
3
Sharma, Arun
3
Sheth, Jagdish N.
3
Adamson, Brent
2
Bird, Anna
2
Brennan, Ross
2
Diller, Hermann
2
Douven, Salima S.
2
Ehret, Michael
2
Fließ, Sabine
2
Gaubinger, Kurt
2
Geersbro, Jens
2
Grewal, Rajdeep
2
Hallikas, Jukka
2
Hansen, Felix
2
Henneberg, Stephan
2
Ivens, Björn Sven
2
Kindermann, Harald
2
Klöter, Ralf
2
Lasogga, Frank
2
Lusch, Robert F.
2
Makkonen, Hannu Sakari
2
Mantena, Ravi
2
Mitrega, Maciej
2
Mouzas, Stefanos
2
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Business-to-business marketing management : strategies, cases and solutions
1
Cowles Foundation discussion paper
1
Journal of marketing research
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
7
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1
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
2
A structural model of organizational buying for B2B markets : innovation adoption with share of wallet contracts
Mojir, Navid
;
Sudhir, K.
-
2021
Persistent link: https://www.econbiz.de/10012807923
Saved in:
3
A structural model of organizational buying for business-to-business markets : innovation adoption with share-of-wallet contracts
Mojir, Navid
;
Sudhir, K.
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 883-907
Persistent link: https://www.econbiz.de/10013389233
Saved in:
4
The future of B2B marketing theory : a historical and prospective analysis
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011775989
Saved in:
5
Innovation adoption and diffusion in business-to-business marketing
Makkonen, Hannu Sakari
;
Johnston, Wesley J.
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 324-331
Persistent link: https://www.econbiz.de/10010382802
Saved in:
6
A organizational buying center as a framework for emergent topics in business-to-business marketing
Chandler, Jennifer D.
;
Johnston, Wesley J.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 41-87)
.
2012
Persistent link: https://www.econbiz.de/10009532795
Saved in:
7
Does customer information usage improve a firm's performance in business-to-business markets?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 984-994
Persistent link: https://www.econbiz.de/10009656652
Saved in:
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