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~person:"Jones, Scott"
~subject:"Anthropologie"
~subject:"Konsumentenverhalten"
~subject:"Qualitative Methode"
~subject:"ethnography"
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Anthropologie
Konsumentenverhalten
Qualitative Methode
ethnography
Consumer behaviour
2
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2
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2
Binge watching
1
Deregulation
1
Deregulierung
1
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Online retailing
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Online-Handel
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Virales Marketing
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auto-netnography
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consumer culture
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consumer experience
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consumer research
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hyperdiegesis
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Jones, Scott
Arnould, Eric J.
5
Cayla, Julien
5
Canniford, Robin
3
Garsten, Christina
3
Hann, Chris
3
Islam, Gazi
3
McCabe, Darren
3
Morales, Jérémy
3
Ybema, Sierk
3
Albu, Oana Brindusa
2
Alt, Elisabeth
2
Azambuja, Ricardo
2
Bednarek, Rebecca
2
Cook, Scott
2
Cunliffe, Ann L.
2
Dumont, Guillaume
2
Ferguson, Shelagh
2
Fisher, Melissa S.
2
Gelbrich, Katja
2
Gollnhofer, Johanna Franziska
2
Jarzabkowski, Paula
2
Lambert, Caroline
2
Larsen, Frederik
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Madsbjerg, Christian
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Malefyt, Timothy de Waal
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Mikkelsen, Elisabeth Naima
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Milanesio, Natalia
2
Moisander, Johanna
2
Moore, Fiona
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Muskat, Birgit
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Muskat, Matthias
2
Nakamaki, Hirochika
2
Pera, Rebecca
2
Schouten, John W.
2
Scott, Rebecca
2
Tumbat, Gülnur
2
Valtonen, Anu
2
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International journal of market research
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
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Toward auto-netnography in consumer studies
Coombes, Philip H
;
Jones, Scott
- In:
International journal of market research
62
(
2020
)
6
,
pp. 658-665
Persistent link: https://www.econbiz.de/10012308989
Saved in:
2
Mapping the extended frontiers of escapism : binge-watching and hyperdiegetic exploration
Jones, Scott
;
Cronin, James
;
Piacentini, Maria
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 497-508
Persistent link: https://www.econbiz.de/10011934551
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