Toward auto-netnography in consumer studies
Year of publication: |
2020
|
---|---|
Authors: | Coombes, Philip H ; Jones, Scott |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 62.2020, 6, p. 658-665
|
Subject: | auto-netnography | consumer research | online communities | online ethnography | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Deregulierung | Deregulation | Online-Handel | Online retailing | Ethnologie | Ethnology | Virales Marketing | Viral marketing |
-
The philosophical and methodological guidelines for ethical online ethnography
Hair, Neil, (2023)
-
Nascimento, Thaysa Costa do, (2022)
-
Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W., (2014)
- More ...
-
Debt and Stock Market Participation
Jones, Scott, (2021)
-
Celebrity brand break-up : fan experiences of para-loveshock
Jones, Scott, (2022)
-
Job Satisfaction and Retirement Savings
Jones, Scott, (2021)
- More ...