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~person:"Joseph, Joshy"
~subject:"Advertising"
~subject:"Brand management"
~subject:"Werbewirkung"
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Joseph, Joshy
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Journal of international consumer marketing
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
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2
Consumer promotions in the Indian market
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
- In:
Journal of international consumer marketing
23
(
2011
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10008991165
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