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~person:"Kaapke, Andreas"
~person:"Krancioch, Stephanie"
~person:"Vyt, Dany"
~subject:"Einzelhandelsstandort"
~subject:"Seniorenmarketing"
~type_genre:"Book section"
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Einzelhandelsstandort
Seniorenmarketing
Handelsmarketing
5
Retail marketing
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Deutschland
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Germany
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Beziehungsmarketing
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Einzelhandel
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Elderly people
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Relationship marketing
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Retail location
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Retail trade
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Target group
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Zielgruppe
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Ältere Menschen
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Betriebliche Kennzahl
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Chipkarte
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Financial ratio
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Smart card
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Sonderangebot
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Special offers
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Theorie
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Unfair competition
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Kaapke, Andreas
Krancioch, Stephanie
Vyt, Dany
Arnold, Gunnar
2
Diehl, Sandra
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The silver market phenomenon : business opportunities in an era of demographic change
1
The silver market phenomenon : marketing and innovation in the aging society
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ECONIS (ZBW)
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Current strategies in the retail industry for best-agers
Arnold, Gunnar
;
Krancioch, Stephanie
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 149-159)
.
2011
Persistent link: https://www.econbiz.de/10008746032
Saved in:
2
Current strategies in the retail industry for best-agers
Arnold, Gunnar
;
Krancioch, Stephanie
- In:
The silver market phenomenon : business opportunities …
,
(pp. 173-183)
.
2008
Persistent link: https://www.econbiz.de/10003748525
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