Current strategies in the retail industry for best-agers
Year of publication: |
2008
|
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Authors: | Arnold, Gunnar ; Krancioch, Stephanie |
Published in: |
The silver market phenomenon : business opportunities in an era of demographic change. - Berlin : Springer, ISBN 978-3-540-75330-8. - 2008, p. 173-183
|
Subject: | Einzelhandel | Retail trade | Ältere Menschen | Elderly people | Zielgruppe | Target group | Einzelhandelsstandort | Retail location | Handelsmarketing | Retail marketing | Deutschland | Germany |
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