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~person:"Kaira, Ajay"
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Kaira, Ajay
Shi, Mengze
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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OLC EcoSci
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Designing Optimal Sales Contests: A Theoretical Perspective - Size of the reward does matter; so does probability of winning.
Kaira, Ajay
;
Shi, Mengze
- In:
Marketing science : the marketing journal of the …
20
(
2001
)
2
,
pp. 170-193
Persistent link: https://www.econbiz.de/10006901393
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