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~person:"Kaiser, Harry M."
~person:"Percy, Larry"
~subject:"Werbung"
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Werbung
Sales promotion
7
Verkaufsförderung
7
USA
6
United States
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Agrarprodukt
4
Agricultural product
4
Consumer behaviour
4
Konsumentenverhalten
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Sales-promotion
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Advertising
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Cheese
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Cost-benefit analysis
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Food
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Kosten-Nutzen-Analyse
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Käse
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Lebensmittel
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Management
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Marketing management
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Marketingmanagement
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Product differentiation
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Product information
2
Product labelling
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Produktdifferenzierung
2
Produktinformation
2
Warenkennzeichnung
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Agrarwissenschaft
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Agricultural sciences
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Außenwirtschaftsförderung
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California
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Kalifornien
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Marketing
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Theorie
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Kaiser, Harry M.
Percy, Larry
Belch, George E.
7
Belch, Michael A.
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Jain, Amit
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Malik, Garima
7
Douven, Rudy
4
Windmeijer, Frank
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Alston, Julian Mark
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Bürlimann, Martin
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James, Jennifer S.
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Kliebisch, Christoph
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Shimp, Terence A.
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Blair, Charles
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Cao, Zhenzong
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Chunawalla, S.A.
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David, Guy
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Francke, Lothar
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Freebairn, John William
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Gázquez-Abad, Juan Carlos
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Hackley, Christopher E.
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Hing, Nerilee
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Karray, Salma
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Koschnick, Wolfgang J.
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Laat, Eric A. A. de
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Lamont, Matthew
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Luo, Xueming
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Martínez-López, Francisco J.
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Monahan, George E.
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Mot, Esther
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Mot, Esther S.
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Rügge, Matthias
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Vitartas, Peter
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Zubcsek, Peter Pal
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de Laat, Eric
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AILLONI-CHARAS, DAN
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McGraw-Hill series in marketing
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Economics of commodity promotion programs : lessons from California
Kaiser, Harry M.
(
ed.
);
Alston, Julian Mark
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002421312
Saved in:
2
Advertising and promotion management
Rossiter, John R.
;
Percy, Larry
-
1987
Persistent link: https://www.econbiz.de/10000782620
Saved in:
3
Advertising and promotion management
Rossiter, John R.
;
Percy, Larry
-
1987
Persistent link: https://www.econbiz.de/10009603860
Saved in:
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