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~person:"Kaltenbach, Edeltraud"
~subject:"Consumer behaviour"
~subject:"Kultur"
~subject:"Marktforschung"
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Kaltenbach, Edeltraud
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Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
1
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
1
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ECONIS (ZBW)
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Ethnographie : auf den Spuren des täglichen Verhaltens
Mathews, Petra
;
Kaltenbach, Edeltraud
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 147-162)
.
2011
Persistent link: https://www.econbiz.de/10009232642
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Possibilities for ethnographic research : how to raise the validity of findings and to facilitate a better and deeper understanding of your products and customers
You, Ji-Seun
;
Kaltenbach, Edeltraud
- In:
Market research best practice : 30 visions for the …
,
(pp. 267-290)
.
2007
Persistent link: https://www.econbiz.de/10003551879
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