Possibilities for ethnographic research : how to raise the validity of findings and to facilitate a better and deeper understanding of your products and customers
Year of publication: |
2007
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Authors: | You, Ji-Seun ; Kaltenbach, Edeltraud |
Published in: |
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR. - Hoboken, NJ [u.a.] : Wiley, ISBN 978-0-470-06527-3. - 2007, p. 267-290
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Subject: | Ethnologie | Ethnology | Marktforschung | Market research |
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