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Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models
Neslin, Scott A.
;
Gupta, Sunil
;
Kamakura, Wagner
;
Lu, …
- In:
Journal of marketing research : JMR
43
(
2006
)
2
,
pp. 204-211
Persistent link: https://www.econbiz.de/10006640226
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