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~person:"Kamperos, Ioannis Dimitrios G."
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Kamperos, Ioannis Dimitrios G.
Giannakopoulos, Nikolaos T.
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What is the connection between Fintechs' video marketing and their vulnerable customers' brand engagement during crises?
Sakas, Damianos P.
;
Giannakopoulos, Nikolaos T.
;
Terzi, …
- In:
International journal of bank marketing
42
(
2024
)
6
,
pp. 1313-1347
Persistent link: https://www.econbiz.de/10015057276
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