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~person:"Kapferer, Jean-Noël"
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
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2012
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2. ed.
Persistent link: https://www.econbiz.de/10009623746
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10004926077
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