The luxury strategy : break the rules of marketing to build luxury brands
J. N. Kapferer and V. Bastien
| Year of publication: |
2009
|
|---|---|
| Authors: | Kapferer, Jean-Noël ; Bastien, Vincent |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Luxusgut | Marketing | Marketingpolitik | Luxuries | Luxury goods industry | Product management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 323 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Hier auch später erschienene, unveränderte Nachdrucke |
| ISBN: | 978-0-7494-5477-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004926077