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~person:"Kaplan, Andreas M."
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Kaplan, Andreas M.
Press, World Trade
159
Bruhn, Manfred
124
Kotler, Philip
88
Zerfaß, Ansgar
82
Asongu, Simplice
77
Ehrmann, Michael
70
Homburg, Christian
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Meffert, Heribert
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48
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47
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Wiedmann, Klaus-Peter
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Tomczak, Torsten
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Blume, Andreas
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McMahon, Michael
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Mast, Claudia
33
Vrontis, Demetris
33
Geraats, Petra M.
32
Gerpott, Torsten J.
31
Haucap, Justus
31
Lies, Jan
30
Albers, Sönke
29
Burmann, Christoph
29
Hargie, Owen
29
Sutter, Matthias
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Business horizons
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European management journal
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JMM : the international journal on media management
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If you love something, let it go mobile : mobile marketing and mobile social media 4x4
Kaplan, Andreas M.
- In:
Business horizons
55
(
2012
)
2
,
pp. 129-139
Persistent link: https://www.econbiz.de/10009522399
Saved in:
2
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
3
The increasing importance of public marketing : explanations, applications and limits of marketing within public administration
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
European management journal
27
(
2009
)
3
,
pp. 197-212
Persistent link: https://www.econbiz.de/10003853284
Saved in:
4
The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
52
(
2009
)
6
,
pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
Saved in:
5
Consumer use and business potential of virtual worlds : the case of "Second Life"
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
JMM : the international journal on media management
11
(
2009
)
3/4
,
pp. 93-101
Persistent link: https://www.econbiz.de/10003926616
Saved in:
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