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~person:"Kareklas, Ioannis"
~subject:"Advertising effects"
~subject:"Internet marketing"
~subject:"persuasion knowledge"
~type:"article"
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Advertising effects
Internet marketing
persuasion knowledge
Consumer behaviour
3
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3
Virales Marketing
3
Online-Marketing
2
Werbewirkung
2
electronic word-of-mouth (eWOM)
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Vaccination
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deceptive online product ratings
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health behavior
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Kareklas, Ioannis
Law, Chun Hung Roberts
11
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Filieri, Raffaele
7
Mariani, Marcello M.
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Schweidel, David A.
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Xie, Karen L.
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Fan, Weiguo
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Kim, Jong Min
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Li, Hengyun
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Loureiro, Sandra Maria Correia
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Okumus, Fevzi
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Verma, Sanjeev
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Journal of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations
Weber, T. J.
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 389-414
Persistent link: https://www.econbiz.de/10012515869
Saved in:
2
The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail
;
Kareklas, Ioannis
;
Weber, T. J.
; …
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
Saved in:
3
Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis
;
Muehling, Darrel D.
;
Weber, T. J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
Saved in:
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