Reexamining health messages in the digital age : a fresh look at source credibility effects
Year of publication: |
2015
|
---|---|
Authors: | Kareklas, Ioannis ; Muehling, Darrel D. ; Weber, T. J. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 44.2015, 2, p. 88-104
|
Subject: | Social Marketing | Social marketing | Gesundheitsmarketing | Health care marketing | Impfung | Vaccination | Virales Marketing | Viral marketing | Glaubwürdigkeit | Credibility | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | USA | United States |
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