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~person:"Katona, Zsolt"
~subject:"Advertising effects"
~subject:"Direktmarketing"
~subject:"Social web"
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Advertising effects
Direktmarketing
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ad blocking
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ad effect measurement
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advertising channel friction
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Katona, Zsolt
Bauer, Hans H.
7
Alan, Sule
6
Zinman, Jonathan
6
Bliemel, Friedhelm
5
Karlan, Dean
5
Cemalcılar, Mehmet
4
Luo, Xueming
4
Schwarz, Torsten
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Dwivedi, Yogesh Kumar
3
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Fassott, Georg
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Giaglis, George M.
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Okazaki, Shintaro
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Rafieian, Omid
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Shareef, Mahmud Akhter
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Yoganarasimhan, Hema
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Amirkhanpour, Monaliz
2
Arnita, Devi
2
Avis, Mark
2
Bennemann, Stefan
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Bernritter, Stefan F.
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Braun, Gabriele
2
D'Andria, Diego
2
Drossos, Dimitris A.
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Fischer, Christian
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Ghose, Anindya
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Gordon, Brett R.
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Jerath, Kinshuk
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Ketelaar, Paul E.
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Journal of marketing
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ECONIS (ZBW)
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1
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
2
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
3
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
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