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~person:"Kaufmann, Gwen"
~subject:"Konsumentenverhalten"
~subject:"Theory"
~subject:"Werbung"
~type_genre:"Hochschulschrift"
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Rückwirkungen von Markentransfers auf die Muttermarke : Messmethoden und empirische Befunde
Kaufmann, Gwen
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2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003335975
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Rückwirkungen von Markentransfers auf die Muttermarke : Messmethoden und empirische Befunde
Kaufmann, Gwen
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2006
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1. Aufl.
Persistent link: https://www.econbiz.de/10013515327
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